Hello, I'm Rosi Back

I’m a creative professional with 15 years of marketing experience, designing and developing websites, print advertising, video and social content, logos and collateral. I am looking for my next graphic design position that will use my education and expertise in marketing principles, advertising, and design techniques, branding, technology and multiple platforms and software. I have great attention to detail, a tenacious work ethic and drive to exceed goals. I love teamwork and problem-solving. I am positive and adaptable with a great sense of humor. I am a first-generation immigrant from Mexico, bilingual and proud Hispanic American citizen.

Strengths Finder

People exceptionally talented in the Adaptability theme prefer to go with the flow. They tend to be “now” people who take things as they come and discover the future one day at a time.

People exceptionally talented in the Includer theme accept others. They show awareness of those who feel left out and make an effort to include them.

People exceptionally talented in the Woo theme love the challenge of meeting new people and winning them over. They derive satisfaction from breaking the ice and making a connection with someone.

People exceptionally talented in the Empathy theme can sense other people’s feelings by imagining themselves in others’ lives or situations.

People exceptionally talented in the Positivity theme have contagious enthusiasm. They are upbeat and can get others excited about what they are going to do.

My Skills

Creative/Technical:
Design
90%
Branding
85%
Conception
80%
Communication
75%
Web Development
70%
Tech/Coding
65%
Software/Platforms:
Creative Suite
90%
Microsoft Office
85%
WordPress
70%
Video Editor
65%
Drupal
60%
HTML/CSS
55%

Areas of Expertise

Coordinator

  • Provide effective community outreach, volunteer, programming, and design/web activities, along with coordination of events, campaign, and general support activities
  • Assist in the planning, developing, and implementing events, marketing, communications, and campaign activities, both external and internal.
  • Recruiting/training volunteers and connecting community partners to volunteer opportunities.
  • Coordinating community outreach, for example, community service projects, expos/fairs, and more.
  • Coordinating and executing a 3500 book project
  • Create digital assets for multimedia and graphics projects, including websites, mobile apps, advertising, some animation, emails, social media and interactive displays.
  • Edit video clips for use on social media platforms.
  • Create short videos to highlight, recap, and promote various endeavors and events.
  • Optimize graphics and video content for social media platforms.
  • Maintain organized content files, and help to organize and archive existing video and graphics files.
  • Provide technical support for design- and video-related efforts.

Graphic Design

  • Developing concepts, designs and layouts for brand, product and service campaigns and collateral
  • Designing logos and brand identity elements
  • Developing finished design files for printing and production
  • Using all Adobe Creative Suite apps

Marketing

  • Making valuable contributions with ideas, concepts, applications and products
  • Planning and preparing brand, advertising and promotional materials to increase sales of products and services
  • Developing and retaining strong, cooperative relationships with internal and external teams
  • Working with clients/customers, company stakeholders, sales departments, partners and vendors
  • Developing goals and plans to prioritize, organize and accomplish the work timely and successfully

Web Development

  • Designing, building and maintaining websites, using an online, open source website creation tool (PHP)
  • Analyzing needs and developing business requirements
  • Making updates to webpage images by cropping, resizing and optimizing for desktop and mobile browsers
  • Working in WordPress, Drupel and Square Space templates